Subscription ManagementPosted: December 4, 2009
One challenge we have run into, was the cost of developing a solution for handling your paid subscriptions. It sounds simple enough: You would pick your subscription level, choose monthly or annual payment and enter your credit card details. How hard could that be to code?
In truth, handling the subscription choices probably would not be too hard, and there are solutions to handle the payment side of things. The problem for us as a bootstrapped startup is the added cost and time of developing these pieces. The other complexity that comes into play is handling a situation where you might want to upgrade or downgrade a subscription. What if you paid for a year at the top tier but now want to move down one level? What if you paid for a year at the small business level and need to move one level up? This is where the development and testing complexity were unrealistic for us to complete in time and within budget.
As luck would have it, Techcrunch posted an article about a startup called Recurly.com based in San Francisco. Recurly handles subscription management and payments, including upgrading and downgrading of accounts throughout the subscription. After the Techcrunch post, I had a look and figured that they could solve this problem for us.
Just wanted to let you know if you’re one of the few following our progress. If you want to learn more about Recurly, you can visit their site at http://www.recurly.com.
Let me know if you have any questions and thanks for stopping by.